Event: Voices of Sonar+D by ME at Meliá London
Sónar+D is the international congress that explores how creativity is changing our present and imagining new futures. A program developed in collaboration with researchers, innovators and business leaders, taking place in Barcelona since 2013. Sónar+D runs parallel to the Sónar Festival, this year taking place in July.
Starting last year and partnering with ME by Meliá, Sónar+D is hosting some events in other cities. For this year, the second edition of Voices of Sónar+D for ME by Meliá will be taking place in Madrid, London and Milan. Three events that reflect on one of the most important concepts in the creative world: immersion. Experience design is transforming the idea that we have of an installation, a film, an application, or a concert and becomes the expressive medium par excellence of our time.
At the London event on 8th May, José Luis de Vicente (Sónar+D curator) will meet Robin McNicholas, one of the founders of the acclaimed study Marshmallow Laser Feast. The studio is a pioneer in the creation of experiential content for virtual reality, performance, and installations. The attendees will also be able to exclusively experience the immersive installation Deep Meditations from digital artist Memo Akten. This installation will be moving in July to Sónar+D in Barcelona, presented by ME by Meliá.